Concept, look & feel, photo retouching, t-shirt graphics, branding, website, social contents (images, video), print collateral
Illustrator, Photoshop, InDesign, WordPress, Premiere
MAU is a personal project I worked on with a partner who was responsible for the product development & marketing, while I was the designer of the t-shirt’s graphics and the art director. Mau t-shirts are printed with water based inks (strictly with black & white) and made with 100% organic cotton GOTS certified. I created the t-shirts’ graphics, the logo, all the print materials, the website and the content for the social media (among which three videos, that tell a story around 3 of the designs).